Social Media Strategist & Content Creator
Building authentic connections and driving measurable growth for brands
Creative Storyteller & Brand Builder
I'm Kirsten Yanasak, a social media strategist and content creator with a unique blend of creative vision and strategic thinking. With over a decade of experience building authentic online communities, I've helped 100+ brands connect with their audiences through compelling storytelling and data-driven strategies.
My approach combines empathy, design thinking, and measurable results. Whether I'm concepting a campaign, filming and editing short-form video, or analyzing engagement metrics, I focus on creating content that informs, inspires, and drives real business outcomes.
Currently managing a combined following of 200K+ across platforms, I specialize in lifestyle, home decor, and wellness content that resonates with engaged, loyal audiences.
Brands I've Partnered With
Collaborating with leading brands to create authentic, engaging content
Walmart
Retail
Target
Retail
Palmolive
Consumer Goods
Grove Collaborative
Eco-Friendly
Method
Consumer Goods
Garnet Hill
Home Decor
Featured Work
Campaigns and content that showcase strategic thinking and creative execution
Garnet Hill Holiday Campaign
Styled and created holiday home design content featured by Apartment Therapy
Instagram Reels
Seasonal Lifestyle Content
Created cozy fall bedding and home decor content for major retail brand
Want to see more? Browse my Instagram for the full portfolio of work.
Core Expertise
Strategic skills that drive results
Content Strategy
Develop audience-first narratives for campaigns, blogs, and video content that drive engagement and brand awareness.
Community Building
Grow engaged communities across platforms through authentic storytelling and responsive community engagement.
Video Production
Plan, script, film, and edit short-form video for TikTok, Instagram Reels, and YouTube Shorts using industry-standard tools.
Analytics & Optimization
Use engagement data to test and refine content for improved reach and audience retention.
Brand Partnerships
Collaborate with brands to deliver sponsored content that aligns with brand messaging and campaign KPIs.
Project Coordination
Manage timelines, deliverables, and cross-functional communication to ensure successful campaigns.
Certifications & Credentials
Continuously learning and staying current with industry trends and emerging technologies
Digital Marketing Certificate
HubSpot
Issued November 2025
Introduction to Large Language Models
Coursera / Google Cloud
Issued November 2025
Introduction to Responsible AI
Coursera
Issued November 2025
Responsible AI: Applying AI Principles with Google Cloud
Coursera
Issued November 2025
Tools & Technologies
Canva
CapCut
Adobe Express
TikTok
YouTube
Hootsuite
ChatGPT
Google Analytics
SEO Basics
Let's Collaborate
Ready to create content that connects? Let's talk about your brand's story.